Dockers® Fall/Holiday 2011 Collection Expresses the Journey of Manhood
Kuala Lumpur, 5th September, 2011 --- Dockers® revealed its Fall/ Holiday 2011 Collection, which draws its inspiration from the journey to uncover what it means to be a man today.
“We searched all corners of the globe. We met doers; people committed to getting things done, to delivering tangible value to their communities. People like teachers, artists, builders and photographers. We were inspired by the work they do, their passions, the words they live by: conviction, character, commitment and purpose. Hence that is where we got the ultimate inspiration for Fall 2011 – from these passionate individuals, who live their lives with purpose and a desire to pass on a legacy” said Dockers® ASEAN Brand Leader, Bobet Romualdo.
Dockers®has continued to slim up the fit offerings with the slimmest fit within the brands portfolio – the D0 or Razor Slim that sits slightly below the waist and remains slim through the seat and thigh. This fit is a forward and stream-lined approach to khaki and is the most modern expression of slim for a youthful, fit obsessed consumer.
The Fall/Holiday 2011 Collection also includes the pants inspired by an original WWII soldier chino – the iconic K1 Khaki. K1 Khaki is produced in the original WW II military standard issue "Cramerton" cotton cloth from "Galey & Lord" – the original supplier to endure its military inspiration. As part of the brand’s premium expression of khaki, Dockers® continue to make a pant that lives up to the story with an updated fit – more modern and wearable.
The pinnacle of Dockers® Fall/Holiday 2011 Collection is the Slouch Tapered (cargo). The Slouch Tapered is the brands most forward silhouette represented in a masculine way and it is also a modern update to a vintage motorcycle pant. To live up to its peak, the Slouch Tapered will be a Premium distribution for this season.
Character for this season’s collection comes in all forms from colour, textures and abrasion qualities that reflect the character of a man and his khakis. Dockers® continue the exploration of khaki finishes and colour in Fall/Holiday 2011 with a broader assortment, some finished for you and some finished by you.
