Conviction : The Alpha Khaki
Where Jeans End And Khakis Begin
It's time to mean what we say and say what we mean. To have a point of view and stick to it.
That's conviction.
We think it's time for even our pants to have conviction. To say what they mean. There are plenty of pants out there that will keep you covered. Prevent you from getting arrested for public nudity. They're shapeless, formless, crafted without care, designed to allow you to go unnoticed. But we were inspired by men of conviction and we decided it was high time to make pants with the same qualities. Pants for men not boys. Fits that stand tall and speak clearly just by being what they are. These pants are trimmer, leaner, and meaner. More forthright. More manly simply because that are clear about what and who they are.
The pant that replaces his jean.
Men who stand out, rather than blend in, are the men who get stuff done. Men that take care of their families, men that contribute to their communities in meaningful ways. Whether they devote their lives to services as teachers or contribute by doing what they are uniquely qualified to do as craftsmen, these men live their lives with character. Why would anyone with character want smooth unblemished clothes that look as if they weren’t meant to be worn? To be worked in? Color, texture, abrasion qualities that reflect the character of pants. The life of a well loved pair of khakis. Character isn’t just for jeans anymore. In rigid, repaired, abraded and stained khakis with character, for men with character. Finished for you. And finished by you.
Work With A Purpose
Pants with a point of view. Built to help you produce, create, get it done with confidence and look good doing it. A streamlined fit for more efficient living. No puffery or politics allowed. Exactly what is required for the situation at hand. Nothing more, nothing less. Work with purpose. Do it with ease. Step it up with a bit of style and a whole lot of resolve. Let’s sharpen up and get back to work.
Commitment To Khaki Authority
We admire the commitment in the artisans of today. The builders, do-ers, artists, gardeners, teachers. Their commitment defines them. As the authority on khaki, we are striving to deliver well crafted pants that equip men to go into the world with style and substance. We are committed to leading the khaki way. With newly imagined styles that no one’s dreamed up yet (except us of course), the k-1 the most authentic military inspired khaki available to the world, a cargo that will knock your pockets off, and best-of pieces meant to be kept and worn for a lifetime. Our commitment is to khaki craftmanship.
What are you committed to?
